Practical
What Determines the Price of Imported Dutch Flowers
The stem price is only part of the story. Here is how the landed cost of a Dutch flower in Riyadh is built up.
1. The stem price
Auction and grower prices move daily with supply and demand. Quality class, stem length, grower reputation and variety all influence it. Longer stems and premium grades cost more; the same variety can differ significantly between two growers.
2. Freight
Air freight is charged on the volume and weight of the boxes, not the value of the flowers. This is why buying higher-value product per box improves your margin: the freight cost per stem stays the same whether the box holds ordinary or premium flowers.
3. Clearance and handling
Documentation, inspection and clearance in Saudi Arabia are fixed-ish costs per consignment. Consolidating several customers into one weekly shipment spreads those costs, which is precisely what makes a 2-box order possible.
4. Season and demand peaks
Prices rise sharply around global demand peaks — Valentine's Day, Mother's Day and major holiday periods — and around weather events that hit Dutch or African production. Ordering earlier for those weeks is the only reliable protection.
- Book peak weeks (February, May) well in advance
- Buy in season for the best price-to-quality ratio
- Higher-value product per box improves freight efficiency
- Fixed weekly volumes make pricing more predictable
How Web-Flora quotes
You send your wish list, we check the real market that morning and confirm the price before buying. There is no guessing and no surprise invoice.
Web-Flora supplies florists, wedding and event professionals, hotels and premium retailers in Saudi Arabia with fresh Dutch flowers. Minimum order is 2 boxes (around €600), shipments leave the Netherlands weekly, and Ahmed Frindi is your direct personal contact.
Frequently asked questions
- Is freight included in the €600 minimum?
- No. The €600 refers to the flower value of a 2-box order; freight and local delivery are quoted separately.
- Why do prices change every week?
- Because flowers are traded daily on a live market driven by harvest volumes, weather and global demand.